Asset Management

DBS Bank Partners With Aviva To Target India's Wealthy

Vanessa Doctor Asia Editor 17 September 2009

DBS Bank Partners With Aviva To Target India's Wealthy

DBS Bank has partnered with Aviva Life Insurance to offer bancassurance products to high net worth clients in India.

Under the deal, DBS Bank will be acting as the corporate agent for Aviva's bancassurance products, including Avia LifeLife, Pension Elite, Aviva Young Scholar, Aviva Health Plus, and SaveGuard to high net worth clients in the country. Singapore-based DBS, which by itself already offers banking and wealth management services, currently has ten branches in India.

"Given the fast changing market dynamics and its volatility, customers today are seeking avenues for financial security. With this strategic tie-up Aviva and DBS can address this very need of the customers through our products and services," said TR Ramchandran, chief executive officer and managing director of Aviva India in a statement.

Both companies are also planning to take their partnership to China and Taiwan in the future.

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