The US bank has created the newly-created role of head of strategic client segments for Europe, Middle East and Africa, and named one of its most senior executives to fill this position.

Citi Private Bank announced today that David Poole, who formerly was head of the private bank for the UK and Ireland, has taken on the newly-created role of head of strategic client segments for Europe, Middle East and Africa.

Poole, one of the more familiar faces in the UK wealth management industry, takes on responsibility for a range of strategic client segments that have been identified by Citi as “opportune for more targeted development, as well as being pertinent to Citi's target ultra high net worth market”, the US firm said today in a statement.

He joined Citi in 2006 with responsibility for business development in Citi Private Bank UK and was appointed to his most recent role in 2009.

As a result of his new appointment, Jeremy Knowland has taken on Poole’s old position. Knowland, who is a qualified management accountant, affiliate member of CISI and CFA charterholder, joined Citi in 2005. He has been a UK banker team leader since 2011, Citi said.

Poole’s role will involve developing business plans for each segment through targeted account planning, tailored product development, bespoke marketing materials, specialist events, and banker and partner education forums. Poole will work with regional global market managers to ensure a relevant offering is available for these key segments across the EMEA region.

Both appointments took effect from 1 January. The men both are based in London and report to Luigi Pigorini, regional head, Citi Private Bank EMEA.