Family Office

Cambridge hires a new fee-based platform marketer

FWR Staff 16 January 2009

Cambridge hires a new fee-based platform marketer

Insurance co.-oriented platform provider looks to expand wrap program sales. Cambridge Investment Research (CIR), F airfield, Iowa-based a provider of fee-based investment and securities-trading platforms to more than 1,300 independent brokers, has hired Laura Papera as director of marketing for its fee-based programs.

Park Avenue

Reporting to CIR's marketing chief Dan Sullivan, Papera will manage sales and marketing efforts around the firm's Cambridg Asset Allocation Platform (CAAP) - a mutual-fund wrap program with more than $1 billion under management.

"Fee-based programs are very appealing to [advisors] interested in expanding their asset-based practice, and CAAP's billion dollar growth reflects how well this program delivers on the needs of [advisors]," says Sullivan."We look forward to Laura's contributions to Cambridge's continual efforts to enhance value-added offerings for [advisors]."

Papera comes to CIR from Park Avenue Advisory Services, the RIA for Guardian Life Insurance affiliate Park Avenue Securities, where she was responsible for marketing internal and external investment-advisory programs to the Guardian Insurance field force. -FWR

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