Strategy
Butterfield Rebrands Singapore Business

The organisation has given its Singapore-based entity an Asia makeover to reflect its Asia-wide business strategy and offerings.
The
Bank of N T Butterfield & Son has rebranded its
Singapore-based subsidiary, Butterfield (Singapore) Pte Ltd. It
is now called Butterfield Trust (Asia) Limited with immediate
effect.
Almost three years after establishing its trust company in
Singapore, Butterfield decided to make the change to reflect that
the firm provides trust and fiduciary services to clients across
Asia.
“The evolution to Butterfield Trust (Asia) Limited recognises the
services that we provide beyond Singapore and reflects the value
we place on our client relationships,” Brian Balleine, regional
head, said.