Bramdean Asset Management, the London-based fund management group set up by former Soc Gen fund supremo Nicola Horlick, is to focus on promoting alternative asset classes to the retail and private clients. The move follows the recent £130 million ($260 million) fundraising for Bramdean Alternatives, a closed-ended fund of hedge funds and other alternative assets. Head of wealth management, Amanda McCrystal, told Citywire that the group had explored a number of different markets since launch, which has proved an expensive experiment. Results for the 18 months to March 2006 revealed that Bramdean made a £3.75 million loss. Ms McCrystal said she hoped that further fundraisings for this vehicle would follow. She also said that chief executive Ms Horlick will be spending one day a week meeting retail intermediaries to discuss recommending alternative asset classes. Bramdean is also hoping to make the Bramdean Specialist UK Equity fund more accessible to the retail market. It is currently priced on a monthly basis and the group plans to move it to daily pricing to enable the fund to be sold alongside Bramdean Alternatives through the AXA offshore Investment bond, which is currently the primary retail distribution point.