]tag|Barclays">Barclaysthe UK banking giant, has hired an industry veteran with over 20 years of experience to lead its generalist equities sales division in Asia ex-Japan.

Ester Li joins the company as managing director and head of the unit from Daiwa Capital Markets, where she served as regional head of equity sales since 2010. Before that, she held senior equity sales roles at Deutsche Bank, ING Barings and WI Carr. 

In her new Hong Kong-based post, she will lead several generalist equities distribution teams across the Asia ex-Japan region, while reporting to Robin Newman, the head of equities distribution for Asia ex-Japan and head of global emerging markets equities distribution. 

The role mainly deals with sales to institutional clients, including hedge funds and money managers, and expanding Barclays' equity product distribution.