Technology
Barclays, Coutts Roll Out "Video Calls" For Customers Who Prefer To Bank From Home

Two of the UK's largest wealth managers have unveiled new technology that allows clients to speak face to face with their manager over smartphones.
Two of the UK's largest wealth managers – Barclays and Coutts – have unveiled new
technology that allows clients to speak face-to-face with their
manager over a smart phone, a move happening against a backdrop
of technological change in the sector.
The "video call" can take place on smartphones, tablets or
computers and means customers do not have to leave homes. It
comes at a time when banking has increasingly become digitized,
with many customers now using such channels for routine
transactions. Both banks told WealthBriefing the video
channels were not part of a cost-cutting exercise and that
customers could still see their managers face-to-face in a branch
office.
"It’s an extension of the current service and provides customer choice – for those who wish to bank outside of the usual opening hours," a spokesperson for Barclays said.
Coutts also reiterated this point.
"Coutts’ heritage is based on the depth of the relationships we
have with our customers. Communication is key to this. In today’s
world, it is crucial that we are available to our customers at a
time of their choosing, and using the medium that is convenient
for them. We recognise this and have sought to ensure that we
have a range of options that customers can choose from. This
includes telephony, face-to-face meetings and secure mail," a
spokesperson said.
Video conferencing technology first became popular in the US at
multinational corporations for meeting in the 1990's although
Coutts and Barclays insisted that the technology on smartphones
and tablets is a breakthrough for clients.
"This is a watershed moment for the way people do their banking
in the UK – where we will finally be able to interact with
customers completely on their terms, rather than ours," said
Steven Cooper, chief executive of Personal Banking at Barclays.
"While many of our customers are increasingly using digital
channels to complete routine transactions, for the important
moments, you just can’t beat face to face conversations, yet
traditional branch opening hours don’t always give customers that
choice."
And the video conferences also allow customers and wealth
managers to interact, even if they are not based in the same
country.
"The introduction of video conferencing from multi-locations is a
first for UK Private banking. Coutts is committed to providing an
exceptional experience to all of its customers and we are
constantly looking at anything that can make it easier and safer
to bank with us," said Joe Norburn, head of digital at
Coutts.
Barclays says its service is available from 8 December for
Premier customers, followed by a further roll out to mortgage,
business and wealth customers from early 2015.
Coutts meanwhile says its pilot scheme will initially be launched
with a small group of customers and their relationship advisors.
If successful it will be rolled out to all 72,000 customers of
Coutts in due course.