East Asia Securities, the wholly-owned stockbroking arm of Bank of East Asia, has announced a promotional offering to attract new clients.

Qualified customers who successfully open a securities trading account from 4 March to 31 May 2013 will be entitled to a preferential flat brokerage charge of HK$50 ($6.50) per trade for trading through electronic channels. This offer is valid until 30 June. All EAS margin clients may also avail of a 10 per cent brokerage waiver of up to HK$10,000 maximum during the promo period.

East Asia Securities provides a full range of securities services, including those for Hong Kong-listed stocks, China B shares and stock options, IPO applications, margin financing and nominee services. It operates through five offices and 23 service centres in Hong Kong.

The launch comes at a time of growth for Bank of East Asia, which has just posted a 38.3 per cent rise in income for the year to 31 December 2012.