Banking Crisis
BOOK REVIEW: The New Case For Gold By James Rickards

A book setting out a contemporary case for gold as a form of money, and as a way to protect portfolios, has been published by a man already known for warnings about currency wars and stresses on the financial order.
You cannot keep a good man down, it is said, and as far as some
people are concerned, you cannot keep gold down forever, either.
It may be possible to force the price of the metal into a slide
and push it to the sidelines of central banks for a period but
gold remains a vital cog in the global financial system. And it
may yet regain its historical place as the anchor of sound
monetary regimes.
Such is the contention of a man who has already made a name for
himself in calling time on what he sees as the era of “fiat
money” and discretionary monetary policy. James Rickards, author
of the New York Times bestseller, The Death of
Money, and an earlier, equally arresting book, Currency
Wars, is getting attention. He is well-connected: Rickards
has worked advising the US Department of Defense and the US
intelligence community, facilitating one of the first-ever
financial “war games” conducted by the Pentagon. His latest
offering, designed to be a straightforward paean to the case for
gold, is a succinct, 182-page work that debunks what Rickards
says are certain myths, and then sets out how a financial
unravelling will occur, before advising people on what to do.
Rickards argues there are a number of charges invoked against
gold by the contemporary economic establishment, which he says
are unfounded, out of date or in fact an argument in favour of
gold. These include: gold is a “barbarous relic”; there is
not enough of the yellow metal to support finance and commerce;
gold supply does not keep pace with global economic growth; gold
caused the Great Depression; gold has no yield, and gold has no
intrinsic value. Rickards goes through all these points,
unpicking what he sees as the errors, or false turns of
reasoning. For example, this reviewer was impressed by how
Rickards notes that gold’s lack of yield is precisely a result of
it being genuine money. Gold is not supposed to have a return or
yield, precisely because it has no risk; it is not a risk asset
like the stock in a company or a bond. And unlike deposits of
conventional money in a bank, which are the bank’s unsecured
liabilities, gold is not a liability. It is money, pure and
simple.
The author also contests what he says is the nonsensical idea
that there is not enough gold to support trade and finance today.
The fallacy is that critics, when they say there is not “enough”
gold, really mean that there is not enough of the stuff at
current prices. Such an objection hardly weakens the case for
gold-backed currency, Rickards says. “It is an objection to a
candid confrontation with the real value of paper money relative
to physical gold. That confrontation will take place as
confidence in paper money is eroded, and a gold standard gains
favour to restore confidence in our economic systems.”
The arguments are convincingly made, and there are just enough
financial figures to leaven the bread of his narrative without
becoming burdensome. This is very much a short treatise, with a
bit of a self-help manual and points for advice at the end. What
impressed the reviewer was the lack of a hectoring tone or a
tendency to assume bad faith on the part of those who might
disagree with him.
And Rickards is certainly not alone. Now in its second, updated
edition, is another book out recently by the investment industry
figure and commentator Detlev Schlichter, entitled Paper
Money Collapse (as reviewed by this publication here.)
Figures such as Jim Rogers, the renowned international investor,
and Peter Schiff, an investor and TV pundit in the US, have
argued for gold. Recently, Pictet, the Swiss private bank, mooted
the idea of moving back into the metal as a portfolio hedge, and
data from the World Gold Council, the industry group, showed
global demand in the first quarter of this year gained sharply.
Gold-based trading and investment platforms continue to
emerge. In London, the gold storage and trading firm, Sharps
Pixley, has opened a new office and facility in the capital’s
fashionable St Jame’s Street. Gold-storage facilities, along with
facilities for other “hard assets” such as fine art, classic cars
and wines, remain popular.
As Rickards said to this publication during a recent meeting,
confidence in the world’s financial system remains “fragile”, and
Rickards is struck, as his book says, at how central banks such
as the European Central Bank, US Fed and Bank of Japan have
experimented to an unprecedented degree with quantitative easing,
“forward-guidance”, and other ideas. But perhaps one of the most
compelling points is the fact that countries such as China and
Germany, for example, have been significant buyers of gold. If
gold is only for oddballs or conspiracy theorists, then some of
the most important institutions of the planet have not got the
memo.
Gold is not a barbarous relic (Keynes was misquoted, as the book
says) and it may well be that its role in anchoring money in the
years ahead will return if policymakers despair of making fiat
money work in such uncertain times. Rickards’ book is highly
recommended.