Allianz France has launched a new wealth management service for mass affluent clients with at least €400,000 (around $532,000) of investable assets, looking to tap into what it views as a €668 billion private wealth market.

The new service, called Allianz First, will have a global approach to wealth management and will advise clients in three “key” stages comprising wealth constitution, management and transferral, said the firm in a press statement.

Allianz First will lean on the wealth management expertise of Allianz for such services as its advisor network and its independent financial advisory facility.