UK-headquartered Allfunds, a B2B WealthTech platform for the funds industry, makes senior hire.

Allfunds has appointed Antonio Varela as its new chief operating officer (COO), starting in December.

Based in Zurich, Varela will join Allfunds’ executive committee and report to Juan Alcaraz, CEO, the firm said in a statement. In this newly created position, Varela will have oversight of the operations and information technology departments.

He brings expertise in digital technologies and transformation, having served as the head of global wealth EMEA technology and operations at Citi, as well as Swiss senior country operations officer, the firm continued. Prior to joining Citi, he held various positions at Credit Suisse in the group’s COO division, including responsibilities for cloud adoption globally and head of private banking technology for the Americas region.

“As COO, Antonio will lead core areas that are in great part the engine of Allfunds as a WealthTech company,” Alcaraz said. “Technology and operations are key to our platform’s differentiated value and instrumental to our success as a business. Antonio’s experience, drive, and deep knowledge of the financial landscape will be instrumental in supporting our strategic vision and ambitions.”