Birla Sun Life Asset Management Company, the subsidiary of Indian financial conglomerate Aditya Birla Financial Services Group, has named Anuradha Sahai as the new chief executive officer of Aditya Birla Sun Life Asset Management in Singapore.

Sahai has over 18 years of global investment experience across alternative and traditional asset classes in the both the US and Asia. She is the founder of Anew Capital Management LLC and portfolio manager of multi-strategy fund Anew India Opportunity Master Fund.

Her appointment is part of the company's plans to expand its asset management operations outside India, Aditya Birla said in a statement. As a first step, she will lead the firm's focus to raise offshore investments into the South Asian country. She will be responsible for spearheading the company's business strategy for the Singapore office's growth and will help in transforming Birla Sun Life into a global entity.

"The immediate plan is to leverage our strong India investment capability. We will collaborate closely with our group companies and our joint venture partner to leverage synergies and opportunities within and outside India. Our intent is to build a recognizable global brand," said Sahai.

"ABSLAMC is intending to apply for a Capital Markets license from the Monetary Authority of Singapore to carry out fund management activities under the Securities and Futures Act."