Strategy
AMP Signs Partnership With Bendigo Bank
AMP Financial Services has formed a strategic alliance with
Bendigo Bank under which it will deliver its life
insurance products to Bendigo's retail clients in
Australia.
Bendigo Bank is a provider of retail banking and wealth
management services in the country, while AMP is active in
financial planning, corporate and retail superannuation, and
retirement income, among other areas. The transaction is expected
to help both companies expand their client bases in the
country.
Starting this month, AMP's Flexible Lifetime Protection product
will be rolled out to Bendigo's 460 branches, opening access to
about 1.35 million customers. The entire roll-out is expected to
be completed by November this year.
