American International Group, the US insurer, has re-branded its asset management and investment advisory business for sale.

PineBridge is the new name of AIG's business, a global, multi-product asset manager with capabilities in listed equity, fixed income, hedge funds and private equity investments. It will remain headquartered in New York and will maintain all of its international operations.  
 
As the sale has not been completed, it is not yet known who the new owner of AIG’s asset management business will be.
 
“The announcement of our new brand name is an exciting milestone, marking a significant point as we transition to being an independent business…combined with our new financial partner, we are even more effectively positioned,” said Win Neuger, chief executive PineBridge.