Investment Strategies
“Boring" Can Be Beautiful – Achieving Long-Term, Sustainable Returns

This article remains readers of some eternal - or they should be - words of wisdom about investing, risk and return.
Moderate or “boring” returns, such as 4-6 per cent per annum, will not set the world on fire or get the investment manager on the front pages and big TV interviews, but maybe that’s a situation to avoid. Over time and patiently accumulated, such returns will do more for a portfolio than what appears more exciting. So argues Arun Kelshiker, head of portfolio strategy for Standard Chartered Private Bank. The editors here are pleased to share these views with readers and invite responses. Email tom.burroughes@wealthbriefing.com
In our childhood, we learn some life-skills which we never really
forget - skills such as riding a bicycle or swimming. But how
often do we learn at a young age how to save and invest and plan
our finances for ourselves and our loved ones? Yet, certain
financial skills, such as making investment decisions, impact our
longer-term life choices.
Starting to invest early is probably one of the basic financial
knowledge one needs to imbibe at an early age. This is because
the longer one lets one’s money grow, the bigger it grows into.
As Albert Einstein famously said: “Compound interest is the
eighth wonder of the world and the most powerful force in the
universe.”
Once we start early, the next crucial investment idea is the
knowledge that capital preservation is key to generating
sustainable long-term returns. Yet, knowingly or unknowingly,
many of us still find ourselves trying to “time the market” and
sometimes “picking up coins in front of a proverbial steam
roller”, at the cost of ignoring the massive risks that could
come to pass. Part of the reason is the FOMO (fear of missing
out) factor.
Some of us also have the tendency to cash out too early, or panic
and sell during market drawdowns. Doing so, we run the risk of
not being invested in markets, thus missing strong market
rebounds as and when they happen. As an illustration, for a
hypothetical investment in the US S&P500 total return stock
index from 1993 to 2018, we analysed the impact of missing out of
the twenty-five best performing days. We found that although the
S&P500 returned an average 9.8 per cent annually over the
25-year period, by just missing the twenty-five best performing
days, the overall performance would have dropped to just 3.9 per
cent annually. How confident are we of perfectly timing the
market over the longer term?
This is why we believe “boring is beautiful” in the world of
investing. For a moderate risk investment portfolio, staying
invested for the longer term and targeting annual returns of 4-6
per cent - oftentimes thought of as “boring”, especially
within the racy world of chasing double-digit returns - can be
the best strategy to offset any temporary drawdowns in one’s
portfolio. It is important to remember that a 50 per cent
portfolio loss (suffered from pursuing an aggressive investment
strategy) would need a 100 per cent portfolio gain to get back to
where we started!
“The only free lunch in finance”
Besides compounding and long-term investing, the other core
financial idea is “diversification”. Nobel prize-winning
economist Harry Markowitz, credited with modern portfolio theory,
described diversification as “the only free lunch in finance”.
It’s the concept of not “putting all your eggs in the same
basket”, but spreading the risk across different asset classes.
This idea has two major goals: i) to help increase the expected
return on investments, while taking less risk and ii) to avoid
large losses.
To illustrate this, we compared two portfolios, one allocated
purely in equities and the other holding an equal (50/50) split
between bonds and equities from 1990 to 2018. We found that while
the average annual returns were slightly lower for the 50/50
balanced portfolio (+8.4 per cent), as compared with the100 per
cent equity portfolio (+9.4 per cent), the balanced portfolio was
far less risky, with much lower annual volatility (9.3 per cent)
as compared with the equity portfolio (17.5 per cent). In
addition, the 50/50 balanced portfolio also preserved capital far
more effectively, as its maximum drawdown (-26.5 per cent) was
considerably less than the equity portfolio (-45.8 per cent).
This highlights the value of diversifying across asset
classes.
Hence, as a guide, a balanced portfolio will generally have some
mix of equities, bonds, alternative assets and cash. The right
balance depends on one’s return goals, appetite for risk and
liquidity needs. It is good discipline to rebalance the portfolio
once or twice a year so that it stays diversified over time and
various allocation weights do not drift from the desired
allocation.
It is also helpful to consider lifecycle investing, which
suggests that across different stages of our lives, we have
different financial needs and risk profiles depending on our
situation. In general, the younger we are, the more we are able
and willing to take risk on our investments (since we have more
years to grow our wealth and recover from drawdowns). As we move
through different stages of our life, our financial needs and
circumstances often change. Our allocation to risky vs non-risky
assets would change as a result, to best fit our needs.
Finally, we should be realistic with our return expectations and
the risk that goes along with it, given the changing economic
landscape and long-term structural pressures on growth and
inflation. One way to gauge this is to look at historical
investment returns and compare them with forward-looking
expectations. As an example, US equities delivered annual average
returns of 9.1 per cent from 1993-2017, with annual volatility of
14.5 per cent, while forward-looking expectations, according to
studies done by Mercer Consulting, see almost half those annual
returns (4.9 per cent) over the next seven years and increased
volatility of 18 per cent. Similarly, emerging market debt, which
historically has delivered annual returns of 9.4 per cent, with
volatility of 11.8 per cent, is expected to only deliver 4.1 per
cent annual average returns, with volatility of 9.0 per cent over
the next seven years.
In summary, the fundamentals of investing relies on a few core
principles such as starting as early as possible, staying put for
the long-term and applying a well-crafted and disciplined roadmap
based on diversification, regular portfolio rebalancing and
tailoring our allocations to our life-cycle needs. Internalising
these guidelines should lay a strong foundation for one’s
financial future. Ultimately, managing our investment portfolio
is similar to learning to ride a bicycle - once we learn, we’ll
never forget!