Performance Beats Brand Awareness For Sales Of European Retail Funds
Fund performance remains the key sales factor in the eyes of European retail fund managers as opposed to brand awareness, according to a report commissioned by The Bank of New York. The research, entitled....
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June 27, 2006
Fund performance remains the key sales factor in the eyes of European retail fund managers as opposed to brand awareness, according to a report commissioned by The Bank of New York.
The research, entitled....
