Saxo Bank Launches Social Trading Portal For Investors

Sandra Kilhof

23 January 2014

, the Copenhagen-headquartered investment specialist, has launched a new online social trading community for investors. The beta version of TradingFloor.com enables traders around the world to share their trades with peers and transforms trading into a social experience, the firm said in a statement.

“We want to set free the peer-to-peer power of traders around the globe by enabling them to connect online with experienced and like-minded investors who are tired of input from salespeople from traditional banks,” said Saxo Bank’s co-founders and co-CEOs Kim Fournais and Lars Seier Christensen when commenting on the launch.

On the new site, live now at beta.tradingfloor.com, investors can share their trades in a community where all performance data is verified so traders can be sure of the performance of the people they choose to follow or copy. Saxo said it is the first financial firm to move into multi-asset online social trading, and added that the portal may be a game changer.

“We are now enabling investors to share their trades openly, interact with each other, post comments and strategies, discuss ideas, follow and copy each other. We believe that this may radically change how investors will go about trading FX, CFDs, options, futures, bonds and equities in the future, making trading a social experience,” explained Fournais and Seier Christensen.

The portal also features a range of content for traders, such as market news and views, data, insights and trade ideas from Saxo Bank’s research teams. In addition, a real-time trade stream will reveal the current market sentiment, while an on-demand TV channel will report live from the firm’s own trading floor.

In related news, Saxo Bank recently appointed Matteo Cassina to the newly created position of global head of institutional business, as part of the firm’s strategy to bolster institutional growth through its office in London. Read more on that story, here.