Based in Geneva, Cagan took up her position on 1 November 2013 and reports to the firm’s region head of Turkey, Israel, Greece and Africa, Luca Pedrotti.

In her new role, Cagan will focus on setting the strategy and driving the development of the business with responsibility for the Turkish teams in the Geneva, Zurich, Singapore and Istanbul representative offices. Additionally, she will head up the ultra high net worth initiative for Turkey.

Prior to joining UBS, Cagan was the head of wealth management for Turkey at Morgan Stanley. She previously served for seven years as the country head for Turkey at Citibank’s private banking division.