Asadorian will report to Thomas Fay, regional president for Rhode Island and Western Connecticut, while Pinchak reports to Garrett Alton, regional sales manager and managing director in Philadelphia.

The news comes days after the New York-listed firm announced the appointment of Helen Nugent to a newly-created role as a managing director of sales to lead business development efforts in the Southeast.

Asadorian was latterly a principal and co-founder of Tameracq Partners, a Rhode Island-based middle-market mergers and acquisitions firm. Earlier in his 27-year career, he was a financial consultant with Smith Barney where he focused on serving high net worth clients.

Meanwhile, Pinchak joins BNY Mellon from Creative Financial Group in Philadelphia, where he co-managed around 50 financial advisors. He was previously a financial advisor with the firm.

Earlier this year BNY Mellon rolled out a two-year recruiting campaign for its wealth management business that will result in the addition of around 100 new positions in the US and abroad, reflecting what the firm described as its “profound commitment” to the wealth management industry. 

Also in October, for example, the firm hired Peter Balesano as senior director for business development in Westborough, MA - a "key wealth market for the New England region," it said. In September alone it hired a chief marketing officer in NY; a senior director in Palm Beach Gardens; and a senior director of business development for serving the ultra high net worth market in the New York Tri-State region. It also promoted two senior managers to run its Eastern and Western Florida offices, and hired a former employee to oversee its wealth management business strategy and spearhead an expansion of its sales unit.

Click here to view an interview with Lawrence Hughes, chief executive of BNY Mellon Wealth Management, who spoke to Family Wealth Report in a little more detail about the growth strategy and why the firm needs more people in more places.