The plan aims at “maximizing the bank's capabilities to improve customer service and achieve better profits”, according to KFH Wealth Management general manager, Matthew Welch.

According to the firm, rising competition in the high net worth segment is causing clients to become increasingly discerning when selecting a firm to invest with. As such, the competitive market has prompted KFH to further develop it’s wealth management services, said Welch.

“Clients now expect increased access to investment advisory and discretionary management services to help them navigate volatile market conditions,” explained Welch.

KFH has branches in several markets with growing investor interest such as Turkey and Malaysia. In it’s latest financial results from January 2013, the firm revealed that it had increased it’s total revenues by 7 per cent since January 2012, to KWD932.8 million ($3.3 billion).