"Sun Life Hong Kong is a critical part of our growth strategy in Asia," said Kevin Strain, president of Sun Life Financial Asia. 

While the company and its partners service key markets worldwide, including Canada, the US, the UK and Ireland, majority of its operations are in Asia, covering Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As at 31 March 2013, the group has $571 billion in assets under management.