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UBS Wealth Management Americas Pilots Unconventional Advisor Training Program
Eliane Chavagnon
13 June 2013
UBS Wealth Management Americas has launched a pilot training
program for 50 prospective financial advisors, at a time when the
industry is confronted by an aging workforce. UBS, which said it has reduced its traditional advisor training
program from around 200 in 2012 to between 120 and 130 people this year, is now taking a different training approach by not
pressurizing new brokers to sell products and services and build up
client accounts quickly, the firm told the Wall
Street Journal, but confirmed to this publication. Instead, trainees will focus on obtaining the Certified Financial
Planner designation, while working with a number of advisor teams at UBS
to get a feel for each aspect of the business. After they have
completed the program, they will added to an existing
team and given a salary and small share of the group's book of
business. Their salaries will be then be reduced over time as they begin
generating their
own business. Aging advisor workforce According to figures from Cerulli Associates, only 5 per
cent of all financial advisors in 2011 were under the age of 30, while 22 per
cent were over the age of 60 and 33 per cent were between the ages of 50 and
59. Meanwhile, in last year’s World Wealth Report, Capgemini and RBC warned that essential
client needs could go unmet if the more “tenured” advisors opt for advisory
methods which don’t resonate with younger high net worth individuals. “Firms will
therefore need to map advisors to the appropriate category of clients to ensure
the relationships are well-matched, and perhaps develop a younger advisor workforce
for younger HNW individuals to relate to,” the report recommended. Wirehouses have
cut back substantially on recruiting programs and have also laid off many
underperforming younger advisors, Chip Roame, managing partner at Tiburon
Strategic Advisors, previously told this publication. UBS's strategy UBS's new approach “should ease the tension that traditional
trainees feel in having to simultaneously learn the business and generate
revenue,” Nilesh Parikh, head of new financial advisors and wealth planning analysts
at UBS Wealth Management Americas, told WSJ. Jason Chandler, head of UBS' Wealth Management Advisor Group, added that if the pilot proves more successful than the firm's traditional training program, it could be the only way that the firm trains new advisors going forwards. As highlighted by the news service, other firms are also reassessing how they train and recruit new talent. Bank of America Merrill Lynch, for example, now pays for CFP education for its advisors, while also making coursework a compulsory aspect of its training program. Morgan Stanley Wealth Management, meanwhile, is reimbursing CFP costs for both advisors and trainees.