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Jersey Financial Services Firm Unveils New Name
Natasha Taghavi
11 June 2013
Jersey-headquartered financial services firm Crestbridge has unveiled its new name, following a recent comprehensive re-brand. Previously known as Dominion Corporate Group - DCG - Crestbridge operates from offices in Jersey and Luxembourg and specialises in providing administration and management services to institutions, corporate clients and fund managers. “The firm is evolving and to support that and affirm our place clearly in the market, this was the right time to take a good look at our brand and consider how that could be developed to support our business growth. The driver behind the change in name was to convey our focus on delivering peace of mind to clients and we really do believe that this new focused identity achieves that and sets us apart from anyone else in the market,” said Graeme McArthur, Crestbridge chief executive. The new name, Crestbridge, was chosen to reflect the firm's core brand philosophy to "deliver peace of mind", with the "crest" alluding to high standards, and the "bridge" referring to the emphasis it places on connecting with clients, the firm said. In order to support projected growth across its capital markets, corporate, funds, real estate and third party management company service areas, the firm identified that a strong new brand would be a "key element" in ensuring long-term success in international markets and across its range of service areas. Crestbridge employs approximately 80 people across its Jersey and Luxembourg offices.