London Wall, which launched in December last year, places great importance on its independence, arguing that this allows it to operate in the most cost-efficient manner. “Combined with our use of the latest technology and a fixed fee approach for our services, we intend to expose the high costs investors are often paying and present an alternative approach with total cost and performance transparency,” Lovell said in a statement.

The firm reports that it has already signed up “a number of significant clients”, including partners and retired partners with “magic circle” law firms and the big four accounting practices.