Cooke has over 30 years of experience in the banking industry and has moved to Jersey to take on the role of islands director, working also in Guernsey and the Isle of Man on a regular basis. He described his new role as a "unique opportunity" to lead and develop businesses across three different jurisdictions at "such an important time for the local economies".

According to a statement from Lloyds, Cooke joined the group in 2004 after holding senior roles in retail and corporate banking in the UK, the Channel islands and continental Europe.