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Getting Clients On Board Efficiently - Steps To Consider: Celent Report
Tom Burroughes
11 October 2012
How financial institutions such as banks can become more
effective at helping to get clients settled into their new arrangements – a process
known as “on-boarding” – is discussed by consultants Celent in a new study. The report, Institutional
Client On-Boarding in the Financial Industry: Time to Move to the
Industrialization Phase, says that tougher new regulations on firms mean it
becomes even more critical for them to make sure that clients’ details are
easily captured and available if a regular asks for them. Among other findings, the Celent report shows that the on-boarding
process should be uniform and global in nature for firms operating across a
number of different countries. And companies should make first impressions count to boost
the chances of selling more services and products to clients later down the
line, the report said. “The crucial period in which the new customer attrition is
the highest is the first four months of the relationship. Similarly, the
possibility of cross-selling is especially high in the first month, tapering
off in the months after that,” the report said. But the benefits of a good impression
are not just in the short run, it continued.