Mach by Hong Leong Bank, the sub-brand, is geared toward the Generation Y segment and is designed with customisable services, eco-friendly processes, high-tech self-service concepts and faster turnaround times. The brand brings together what it calls "bricks and clicks" to introduce next-generation services that adapt with modern lifestyles.

"While the ‘bricks' capitalise on hotspot locations for customer convenience, non-intrusive self-service experience plus the trusted comfort of financial advisor on-demand, the ‘clicks' leverages on speedy and green automated processes," said Datuk Yvonne Chia, group managing director for HLB.

Two branches were inaugurated simultaneously at Mid Valley Megamall and IOI Mall, Puchong. The launch also introduced six "life starter" products: the Money Box deposit account, Dream Jar savings, MyPal Convenience line, Mach credit card, Cruise Control car loan and IOU personal loan.

Hong Leong Bank has over 300 branches in Malaysia and records RM156.7 billion ($49.2 billion) in total assets as of 31 March 2012.