Print this article
DBS Launches Mobile IPO Subscription In Singapore
Tara Loader Wilkinson
5 April 2012
DBS, Southeast Asia’s largest
lender, has launched a mobile banking service app to give clients greater ease
of access to initial public offerings. The mBanking electronic securities
application, the first such service in Singapore, will allow customers to do
anything from make their IPO application, to
viewing their banking and credit card accounts, transferring funds and paying
bills via their smart phones. DBS currently has over 450,000 mBanking
account holders, making it the market leader in Singapore for mobile banking
services. “DBS has been innovating in the mobile
banking space since 2010 to meet our customers’ evolving banking needs. Our
mBanking suite currently has more than 30,000 logins daily. With the mBanking
ESA service, our customers will be able to subscribe to IPOs from their mobile
phones,” said Sandeep Lal, head of consumer and internet banking, DBS Bank. This innovation is the latest in a slew
of technological firsts for DBS in the Singapore equity capital markets. In 1993, DBS introduced the world's
first and only electronic IPO application services through its automated
teller machines (ATMs) ahead of the DBS-managed SingTel IPO. DBS dominates the retail distribution
reach with a huge majority of Singapore’s retail applications for IPOs made
through the DBS/POSB ATM network. About 70-80 per cent of Singapore’s total
retail applications for the public offer tranche of IPOs come through the
DBS/POSB ATM network.