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EXCLUSIVE: Citi Private Bank Rehires Top Marketing Woman
Tara Loader Wilkinson
12 March 2012
Citi Private Bank has hired the former managing director and head of marketing from HSBC Private Bank, to replace Money K, who has moved to a different role at the US lender. Donna Leong joined Citi Private Bank as
head of marketing and sales for Asia on 1 March this year. She reports to
Bassam Salem, chief executive of the private bank in Asia-Pacific. She is based
in Hong Kong. She previously held the same role at HSBC Private Bank, where she worked since 2002. She left HSBC last August. Before HSBC, Leong worked for a decade at
Citi Private Bank. She was most recently vice president and discretionary investment
product head for Asia Pacific. Leong replaces Money K, who is moving to
head up the US bank’s global NextGen programme (Citi’s financial education
programme for children of their ultra high net worth clients which it hosts in
the US, Europe and Asia). K has worked at Citi in Asia since 1999 in various
marketing capacities.