Print this article
Wealth Managers Are Slow Adopters Of Mobile Tech - US Report
Tom Burroughes
17 October 2011
Wealth managers need to speed up in their use of mobile
technology, US
financial research organisation Aite Group has warned in a new report.
At a time when even a few days’ outage for hand-held devices
such as BlackBerrys becomes front-page news, the use of mobile technology by
financial professionals is now a widely accepted fact of business. “Wealth management firms are clearly late to the game, and
most firms still struggle to define a fitting mobile strategy,” said Alois Pirker,
research director at Aite Group. Aite Group reached its conclusions from a survey of 402 financial
advisors and is a revised study of its January 2009 report, entitled Efficiency in Wealth Management: Increasing
Advisor Mobility. The purpose of the report was to highlight developments in
mobile technology services since 2008, Aite Group said. While the dawn of Smartphones and tablets has been wholly
embraced by consumers who are able to connect with people and businesses from
virtually anywhere, some US
wealth management companies now recognise that they, however, are
disadvantaged. Specialists who rely on a range of information such as
client and prospect data, market information, and portfolio and performance
details, remain confined to their desks. Subsequently, firms are beginning to
design suitable applications and establish which mobile platforms to support. "At a time when switching firms has become a frequent
occurrence for financial advisors, wealth management firms must be sure to
understand advisors’ technological needs in order to retain valued producers,”
added Pirker.