The decision to rebrand follows the unification of the Abbey, Alliance & Leicester and Bradford & Bingley brands in the UK under the Santander name, logo and colours, which took place in 2010.

Over the coming months, the Santander Private Banking brand name will appear on all literature and a new website, the firm said in a statement.

As part of the change private banking clients will have access to new products and services, including an advisory investment management service, the statement said.

Other benefits are said to include “a highly personalised service for clients, dedicated access to private bankers who have access to investment and planning specialists globally, and an enhanced product range,” said Colin Huelin, managing director.