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BofA Merrill’s Research Arm Joins iPad App Fray
Wendy Connett
16 December 2010
Bank of America
Merrill Lynch’s global research arm has joined the growing list of financial
services firms launching Apple iPad applications. Its
Research Library iPad application allows clients to search, browse and download
investment recommendations, insights and other proprietary research. “Our app offers a highly tailored
experience that will enhance the way they discover and pursue new investment
ideas generated by our global team of more than 800 research professionals,” said
Candace Browning, head of BofA Merrill Lynch Global Research. The
BofA Merrill Lynch Global Research Library iPad app provides interaction with
the full breadth of the group’s offerings, including most/least preferred
lists, equity and fixed income indices, portfolios, recommendations on
individual securities, industry outlooks, market outlooks and forecasts, asset
allocation strategies, and investment strategies. The
application for the iPad can be downloaded for free from the Apple App Store for
clients with an account on the Bank of America Merrill Lynch Global Markets
Portal. JP
Morgan recently unveiled an Apple iPad application, which gives clients access
to the bank’s research. Earlier
this year Citi Private Bank launched an application called Citi Private Bank
Mobile, designed exclusively for the private bank’s ultra high net worth clients.