Dubai Luxury Project Targets Asian HNWIs

Vanessa Doctor

7 March 2010

Pearl Dubai, the luxury real estate developer, has partnered with Singapore Sotheby's International Realty to market its luxury office network in Asia to high net worth individuals.

Dubai Pearl, the 20 million square foot destination overlooking the Palm Jumeirah island in the UAE, will be featured in a roadshow that will span 35 countries through Sotheby's network.

In a statement, the company said the establishment is set to become a 24-hour living city boasting a spectrum of commercial, retail, residential, hospitality and leisure components. It will feature the likes of the Bellagio Residences, the Baccarat and MGM Grand Hotels, and even a 2000-seater theatre.

"This strategic alliance will significantly benefit both partners," said Santhosh Joseph, the chief executive officer and president of Pearl Dubai.

"While Sotheby’s International Realty is renowned as an exclusive entity with access to high-profile clientele in various markets, Dubai Pearl promises to be an attractive destination that will appeal to this exclusive set of potential customers."

Dubai Pearl, which is set for completion in 2013, is owned by a consortium of investors led by the multi-billion dollar Abu Dhabi-based Al Fahim Group.

The Asian roadshow commences this month (March 2010).