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Evergreen names brokerage-channel sales director
FWR Staff
14 February 2007
Wachovia unit plucks 2nd MFS executive to help drive, mutual fund SMA sales. Evergreen Investments, an asset-management subsidiary of Wachovia, has hired former MFS wholesaler John Rhoades to drive wirehouse-channel sales of mutual funds and separately managed accounts (SMAs). The appointment is one in a series of recent hires by Evergreen, traditionally an institutional manager, to support a move into the retail and high-net-worth segments.
New channel "With more than 24 years in the industry, John brings a superior track record of sales results and managerial experience to the firm," says Peter Cieszko, head of distribution at Boston-based Evergreen. "Along with the appointments of Bill Taylor, Evergreen's new head of separately managed accounts, and Gail Eisenkraft, the firm's new director of marketing, John's appointment demonstrates Evergreen's commitment to hiring, developing, and retaining best- in-class industry talent."
Rhoades used to oversee Boston-based MFS Investment Management's Central Southern sales division. He has also worked at Prudential Securities (now part of Wachovia), PaineWebber (now part of UBS) and Merrill Lynch.
Evergreen hired former Merrill Lynch marketing strategist Eisenkraft in October 2006. It appointed Taylor, formerly MFS' head of SMAs, in December 2006. Cieszko joined the firm in June 2006. He used to run Citigroup Asset Management's (CAM) U.S.-based retail and high-net-worth businesses and did something similar for a while at Legg Mason, which bought CAM in 2005.
Evergreen managed around $273 billion at the end of 2006. -FWR
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