Emerson names new marketing chief

Thomas Coyle

18 July 2005

Boston asset manager likens SMA veteran Gesing to baseball great Nolan Nyan. Emerson Investment Management has selected sales and marketing veteran Steve Gesing to lead its business-development efforts. The 20-year-old Boston-based asset management firm says it was looking for a “seasoned senior executive who knows the [separately managed account (SMA)] business” and has “an excellent reputation in the field” to lead an aggressive marketing campaign.

Emerson’s president Brad Gardner says Gesing’s new role as a managing director of the firm enhances an already impressive lineup that includes Jack Lemery, head of Emerson’s investment-strategy committee. “I feel like the general manager of the age wave,” he says. “I view Emerson to be the illustrative ‘tipping point’ for how wealth management shall be conducted over the next two decades.”

Emerson’s clients include individuals, families and trusts as well as pension and profit-sharing plans, foundations and endowments. It has over $700 million in assets under management, according to its latest filing with the Securities and Exchange Commission. –FWR

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