eMoney Advisor upgrades advisor platform

Thomas Coyle

28 March 2005

Tech provider increases goal-planning, data-sharing functionalities. eMoney Advisor has upgraded its AdvisorPlatform. The Conshohocken, Pa.-based wealth planning technology provider says its new Version 4.0 offers capabilities around goal planning, role-based “permissioning,” advanced data sharing and enhanced estate-planning techniques.

CEO Edmond Walters founded eMoney Advisor in 1999 after 18 years as a financial advisor. He says the idea came from his high-end clients, whose requests for “better and easier access to their information kept pushing me toward will assist everyone in gaining a true picture of a client’s needs.”

The new-look platform also introduces customizable goal planning for clients who don’t require comprehensive financial plans. “We implemented this new feature as a direct result of input from advisors who wanted to reach a broader spectrum of clients,” says Walters.

Despite the platform’s broad planning and management capabilities, Walters stops short of calling it a virtual family office. To his mind, a family office has to include bill payment. And while eMoney may get around to providing links to an outside bill payer, Walters isn’t sure he wants to assume any liabilities connected with that function. “It’s daunting,” he says.

The latest version of eMoney’s platform supersedes its 3.5 version, which the company rolled out last year. And Walters sees no end to the tweaking. “We don’t ever see it stopping,” he says. “We’re going to continue to build this application.”

eMoney sells annual licenses to its advisor platform. It provides version upgrades to site licensees at no extra charge.

The company’s client roster includes PricewaterhouseCoopers, Mass Mutual and New England Financial. Walters says that about 25% of eMoney’s business comes from high-end brokers and independent advisors. At last count its platform monitored about $41 billion in end-client assets.

Click here to arrange for a demonstration of eMoney’s AdvisorPlatform. –FWR