“NorthStar 3.0 introduces best practices advisory solutions that enable the full life-cycle of the advisory process, allowing firms to better attract and retain advisors reduce the immediate and long term costs of technology,” says NorthStar’s CEO Robert Zangrillo. The company’s “consistent and compliant servicing model” is “a compelling value proposition” because it gives purchasers the flexibility to order all or just part of “an integrated advisory desktop,” adds Zangrillo.

The new suite purports to enable sales prospecting and proposal generation, wealth planning, investment selection, portfolio and performance management, and practice management.

As a vendor to RIA technology providers, NorthStar says it offers advisory “functionality” that complements back-office technology. The result is “a comprehensive” – not to mention “flexible” and “seamlessly integrated” – wealth management platform” that RIAs can use “for all their front-office advisory and back-office execution needs,” according to a NorthStar press release.

NorthStar says its wealth management platform provides the services and components needed to run an integrated advisory business. That includes a web-services and data-integration hub that links business processes, consolidates data and integrates applications across a given firm. The platform also provides a data model for wealth management, such as for modeling of households, legal investment relationship structures and investor profiles, and a comprehensive set of business and portal components that drive a scalable and – according to NorthStar – cost effective advisory desktop.

San Francisco-based NorthStar has received funding from venture capital firms Benchmark Capital, H.I.G. Capital, Chess Ventures and Silicon Valley Bank as well as Goldman Sachs, Morgan Stanley and Merrill Lynch.

Click here to schedule a demonstration of NorthStar 3.0. –FWR