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The Sustainability Phenomenon: Amundi, WBCSD-OP2B, EIT Food
Editorial Staff
13 July 2026
Amundi The green bond market has become an established segment of sustainable finance, the report states. At the end of 2025, the global green bond market reached €2.5 trillion ($2.86 trillion), supported by €413 billion new issuances during the year. Green bonds account for about 60 per cent of the global sustainable bond market. “Over the past decade, the green bond market has grown into a mature and diversified asset class, providing investors with a broad universe of opportunities to support the transition to a more sustainable economy,” Alban de Faÿ, head of sustainable responsible investment processes for fixed income, said. “At Amundi, we remain committed to investing in green bonds that deliver measurable environmental benefits while seeking attractive returns for our clients. Through this report, we provide transparency on the impact generated by our investments and how green bonds can contribute to financing tangible environmental solutions.” Key highlights of Amundi's green bond strategies include €9 billion invested in green, social and sustainability (GSS) bond strategies (AuM), with more than 180 issuers engaged on green bond commitments in 2025. More than 2,400 GSS bonds were analysed by Amundi. The 2025 report provides investors with insights into the environmental outcomes generated by Amundi’s green bond strategies. It also sets out Amundi’s impact investing philosophy, which is built on three core pillars, and underpins its green bond strategies: -- Intentionality: investing with a clear environmental objective; -- Measurability: assessing and monitoring environmental outcomes, including avoided CO2 emissions; -- Additionally: seeking to maximise the positive environmental impact generated by financed projects and issuers. By combining a robust investment framework, proprietary research capabilities and a rigorous impact measurement methodology, Amundi aims to offer investors solutions that help finance the energy transition while maintaining high standards of transparency and accountability. David Zahn, head of European fixed income at , also believes that the greening of the economy will continue, with ESG investments remaining a big focal point for Europe. Zahn has a number of green bonds in Europe including the Franklin Sustainable Euro Green Bond UCITS ETF which aims to provide exposure to the European green bond market. It is classified as Article 9 under the EU Sustainable Finance Disclosure Regulation (SFDR); it invests mainly in bonds that are labelled green and denominated in European currencies, investing principally in the energy transition, namely in renewables. WBCSD-OP2B and EIT Food One Planet Business for Biodiversity (OP2B), together with its members and partners, developed a farmer-centred, region-level transition finance model in 2025 for the East of England, a major arable farming region in the UK. The initiative was selected under EIT Food’s 2025 Expression of Interest within the Resilient Agriculture Portfolio, EIT Food’s connected portfolio of agricultural initiatives across Europe designed to deliver coordinated, measurable outcomes across farms, crops and farmers. It is being implemented through a one-year, co-financed collaboration between EIT Food and WBCSD – OP2B, supported by a total budget of €185,000 ($212,000). This co-financing enables the partners to move from model design, which was completed in a previous scope of work, to implementation in the region, while preparing a clear pathway for replication in other European regions, the organisations said in a statement. In simple terms, the model is designed to solve one of the biggest barriers to regenerative agriculture: who pays for the transition, and how farmers can make changes without carrying the financial risk alone. It brings together food companies, banks, insurers and public or ecosystem-service funding to implement a shared regional plan. Farmers receive a clearer package of financial support and incentives to adopt practices such as cover crops, reduced tillage and more diverse rotations, while companies and financial institutions gain a practical way of investing in more resilient supply chains, healthier soils and measurable climate and nature outcomes. A finance model grounded in farm economics The model covers an estimated 272,000 hectares (40 per cent of the region's arable land) and 1,645 farms, targeting the transition to regenerative practices by 2030 covering five major crops: wheat, spring and winter barley, oats and rapeseed. Target practices include cover crops, reduced tillage, diversified rotations, organic fertilisation and on-farm biodiversity measures. Transitioned cropland could be around £764 ($1,024) per hectare better off over 10 years than under a conventional pathway. Reaching this at landscape scale requires around £131 million over 10 years, combining outcome-based grants, recoverable grants and preferential loans – a blended structure that could nearly halve transition costs for participating companies while protecting farmer income. "Since 2021, Nestlé has been investing in advancing regenerative agriculture practices in the EoE, demonstrating the value of landscape-level collaboration,” Belén Montoya Sancho, sustainable sourcing lead, Nestlé Europe, said. “The partnership with EIT through OP2B offers a strong opportunity to attract the additional investment needed to further accelerate the transition to regenerative agriculture and build a more resilient supply chain.” Paris-based , an affiliate of Natixis Investment Managers, is also planning to launch a fund aimed at regenerative agriculture in Europe this year. Mirova has a range of ESG funds covered by Article 9 under the EU’s Sustainable Finance Disclosure Regulation (SFDR), including ecosystem conservation, biodiversity and sustainable agriculture, with investments ranging from precision agriculture, regenerative agriculture and technologies to reduce emissions from the sector. Paul McMahon, a co-founder and managing partner of asset manager , similarly believes that there has been higher investor interest in regenerative agericulture and forestry recently. He believes that it has the potential to grow, and sees it as a real investment opportunity.
, a Paris-based European asset manager, has published its 2025 Green Bond Impact Report. The report assesses the environmental impact of the firm's green bond strategies and its contribution to financing projects supporting the transition to a low-carbon economy.
(The World Business Council for Sustainable Development) and have signed a collaboration agreement to implement a blended finance model for large-scale regenerative agriculture transitions in the East of England, while preparing the conditions for its replication and adaptation across other regions in Europe. EIT Food is supported by the European Institute of Innovation and Technology (EIT), a body of the European Union.
With regenerative agriculture adoption still limited across England’s cropland, and after consecutive weather-related crop failures in the East of England, the organisations believe that the case for a new approach is recognised across the region's agricultural community.