Abu Dhabi – one of the world’s fastest-growing finance and wealth hubs – is becoming a preferred destination for ultra-high net worth individuals, corporates, investors such as sovereign wealth funds and family offices.

“Our new office in ADGM marks an exciting milestone for UBS and our clients in the region, reinforcing the significant opportunities we see in this dynamic market and deepening our partnership with Abu Dhabi,” Beatriz Martin, president UBS EMEA, said. “UBS’s global connectivity and strong capabilities position us to serve complex clients and deliver integrated solutions. With a strengthened presence in the country, we are well positioned to continue driving growth and delivering the full value of our One Bank offering to clients in Abu Dhabi and across the region.” 

“The Middle East is a region of extraordinary growth and opportunity. Opening our Advisory Office in ADGM is a testament to our deep-rooted belief in the potential of the region and our unwavering commitment to our clients here,” Christl Novakovic, head UBS Global Wealth Management EMEA, added.

UBS’s expansion in the Middle East is driven by the region’s exceptional growth trajectory and its increasing role in global finance and wealth dynamics. The move also signals UBS’s deepening partnership with Abu Dhabi and engagement with the region’s financial ecosystem, particularly through its presence in ADGM.  

A number of firms, such as US-headquartered investment manager , a private markets investment management firm, also opened its newest office in the Middle East in February in order to meet the needs of regional clients more effectively.  

“ADGM provides an ideal platform for firms such as UBS to connect with regional and international investors, while contributing to Abu Dhabi’s vision as a leading global financial hub,” Arvind Ramamurthy, chief market development officer at ADGM, said.  

With total personal wealth in the Middle East exceeding $5.7 trillion, the region offers opportunities and potential for financial services. UBS has been present in the region for over 60 years. The UBS AG, Abu Dhabi Branch, will advise clients directly from ADGM, with assets booked in Switzerland, using UBS’s global franchise and product capabilities.