“Never forget that you are investing someone else’s money,” he said. 

The firm invests across the business cycle and does not try to time the market, he said. “Discipline is very important; it is difficult to add alpha over the long term,” Millington continued. (He spoke to this publication a few days before global equity markets fell, and then partly bounced back, this week.)

“We are looking to give people as many solutions as possible,” he said. 

The arrival of the UK’s , the wealth management tech platform; the remaining part of the firm is held by staff, of whom there are 16. 

The future?
“We are always open minded about taking steps to support and further accelerate our future growth. We have made no acquisitions so far, and haven’t identified many opportunities to do so,” Millington said. “We are very open to partner with businesses who can help us provide suitable solutions to our clients.”

Asked about revenue models, Millington said fees depend on the service selected. The SCore (retail MPS via financial advisors) is at 10 basis points per annum, capped at £20 a month. The partnership MPS offering via independent financial adviors is 15 bps per annum and the bespoke range, for HNW individuals, wealth managers and quasi-institutional investors is a bit higher, at 20 to 30 bps per annum depending on service level.

The firm said it does not set minimum ticket sizes for clients. Besides UK-based clients, Sparrows Capital serves clients outside the UK including the Channel Islands.

Millington concluded by saying that the firm isn’t greatly fussed about reaching specific target dates as a measure of success. 

“Our vision for the next few years is to grow our popularity and brand, and to help as many people invest as possible. Our business model depends on scale, and we plan to grow accordingly. Milestones aren’t our focus and will take care of themselves if we grow in the right way and are profitable,” he added.