What's New In Investments, Funds? – WiseAlpha

Editorial Staff

6 August 2024

WiseAlpha
, the UK-headquartered fractional bond investing house, has launched a new wealth management site and white-label solution, widening private investor access to the $139 trillion sector.

Before the fractional approach arrived, every investment required extensive documentation with a minimum commitment of £100,000 ($125,400), creating a market dominated by large institutions.

WiseAlpha has built a platform that cuts minimum ticket sizes to £100, it says, so that individual investors are able to purchase bonds from overseas corporations such as Apple or domestic UK companies like Ocado, the firm, said. And now WiseAlpha said it has brought out a new solution for institutional customers, such as wealth managers, banks, and brokers. They can work with WiseAlpha to offer fractional bonds to their clientele.

“Our purpose is the democratisation of the corporate bond market. The FCA recently expressed a desire to widen its participation in this market. At WiseAlpha, we were ahead of the curve, making it easy and affordable for individual investors. Our new partnerships with wealth managers and banks will broaden access further, and we will be there for investors every step of the way,” Rezaah Ahmad, founder and executive director, said.

Additionally, WiseAlpha can offer partners a white-label option so that they can market the portal with their own logo.

The firm said individual investors have transacted over £100 million over its platform.

In September 2022 WiseAlpha partnered with Titan Wealth, the firm that is supported by capital partners Ares Management, Maven Capital Partners and Hambleden Capital. WiseAlpha was incorporated in 2014.