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European Asset Manager Loses "Truffle" Name In Makeover

Editorial Staff

10 March 2024

A European private markets firm that took its name from truffles – a fungi that is often highly prized by gourmets – has decided to ditch the name and rebrand itself as Troviq Private Markets.

Prior to this, the firm had been called Truffle Private Markets Group.

“This change reflects the evolution and growth of company, better representing the breadth of services, innovation, and expertise offered to the firm’s B2B partners,” the firm said. The name change takes immediate effect.

The name change coincides with the launch of the new TPM Privium Private Debt Portfolio (PPDP), launched in partnership with Privium Fund Management as the Alternative Investment Fund Manager, to provide investors with exposure to the private debt market.

The announcement comes after the launch of Troviq’s US Mid-Market Programme earlier this year, giving wealth managers and family offices exposure to a group of US mid-market private equity general partners, the firm said.