Swiss Life Rebrands UK's Mayfair Capital IM

Editorial Staff

15 May 2023

Swiss Life Asset Managers, part of , is expanding its UK business and rebranding its Mayfair Capital Investment Management business, the UK firm it bought in November 2016.

The Mayfair Capital business will be renamed Swiss Life Asset Managers UK. The rebranding follows Swiss Life’s acquisition of Mayfair Capital in November 2016.

Swiss Life Asset Managers has a presence across Europe, with offices in Switzerland, France, Germany, Luxembourg, the Nordics and the UK. Of assets totalling £279 billion ($347.7 billion), £99 billion is invested in real estate. Swiss Life Asset Managers UK currently manages around £2 billion of assets on behalf of institutional, charity and endowment investors.

“The introduction of a renowned European investment management brand to the UK market will present a strong and coherent proposition to institutional investors and will significantly enhance Swiss Life Asset Managers’ profile and capital-raising ambitions internationally,” Swiss Life said.

“The rebranding will also enhance corporate efficiencies, including cross-border transactions and client initiatives and the streamlining of business operations between London, Zurich, and the wider Continental European business,” it said.

The firm said it sees “scope for increasing capital commitments to UK real estate. While macro headwinds have limited investments since its acquisition of Mayfair Capital, Swiss Life Asset Managers is beginning to see the relative value and structural tailwinds in UK industrial, logistics, living, healthcare, and self-storage sectors.”

“Six years on from our acquisition of Mayfair Capital, the rebranding to Swiss Life Asset Managers UK is a natural step for the benefit of our clients and employees. Swiss Life Asset Managers has a successful history of being thorough and methodical in incorporating acquired businesses into the Swiss Life Asset Managers brand,” Stefan Mächler, Group CIO Swiss Life, said.