North America continued along its growth trajectory, boasting the highest increase in HNW individual population and wealth, 13.2 per cent and 13.8 per cent respectively. From an overall growth rate standpoint, Asia-Pacific’s 2021 HNW individual growth in population (4.2 per cent) and wealth (5.4 per cent) put the region, which had dominated HNWI growth over the last decade, into third place. 

“Unprecedented government stimulus packages, low-interest-rate environments, increased liquidity, stock market gains, and widespread Covid-19 vaccinations drove 2021 global economic resilience and accelerated HNW individual population and wealth growth,” Capgemini said. 

Capgemini interviewed 2,973 HNW individuals across 24 wealth markets in North America, Latin America, Europe, and the Asia-Pacific region. Interviews and surveys of more than 70 wealth management executives were conducted across 10 markets.
 

US as Number One
In 2021, the top-four positions in the HNW individual population by market were retained by the US States, Japan, Germany, and China respectively, comprising 63.6 per cent of the global total of such individuals, an increase of 0.7 per cent from 2020. Ultra-HNW individuals ($30 million or more in investable wealth) led global wealth and population growth, at the rates of 9.6 per cent and 8.1 per cent, respectively.

Within the Asia mix, performance was highly varied. In India, the HNW individual population and wealth grew by 10.5 per cent and 11.6 per cent, respectively. Thanks to liquidity support from central banks, supportive domestic policies, and vaccination drives, wealth expanded. India’s Nifty50 and BSE Sensex-30 indices were up 24 per cent and 22 per cent, respectively.

In Taiwan, the HNW individual population and wealth grew by 9.8 per cent and 10.8 per cent, respectively. 

In Vietnam – a vigorous frontier/emerging market – the population grew 7.6 per cent, and wealth was up 8.6 per cent in 2021 as the market’s Equal Weight Index VN30 rose 43 per cent, beating the S&P 500 and pan-European Stoxx 600.

In Singapore, one of the world’s main wealth hubs, the 2021 HNW individual population grew 4.2 per cent, with wealth up 5.4 per cent. It witnessed a real GDP growth of 7.2 per cent in 2021 compared with a contraction of 5.4 per cent a year earlier.

Events were tougher in China (wealth growth was 6.2 per cent) and Malaysia (1.8 per cent) – a marked deceleration. 

Some of the slower wealth growth was caused by China’s regulatory crackdown on tech companies for data security and governance disclosure, imposing fines and tighter regulations, reduced the growth of gaming, education, and tech companies. Attempts to control Chinese companies listed in the US, and ongoing trade disputes, wiped out more than $1 trillion from the collective market capitalisation of some of the world’s largest internet groups, such as gaming and social media giant Tencent and China’s e-commerce powerhouse Alibaba. 

Hong Kong’s HNW individual wealth fell by 2.0 per cent in 2021.

While the Millionaires Next Door ($1-5 million) population (7.7 per cent) and wealth (7.8 per cent) grew the slowest, witnessing an acceleration in population and wealth growth rates. Conversely, the Mid-Tier Millionaire ($5-30 million) population and wealth increased to 8.5 per cent and 8.4 per cent. 

The report also indicates that the growth gap across wealth bands is shrinking, indicating a more level playing field, due to improved information access for investors and democratisation of asset classes, the report said. 

Diversity
The demographic of the HNW individual population is changing, with more women, LGBTQ+ individuals, Millennials and Gen Zs now seeking wealth management services. 

“These emerging client segments each have their own values, preferences, and requirements which many wealth management firms are currently unequipped to provide for, resulting in many of these HNWIs pivoting to more adaptive competitors or smaller family offices,” the report said.

To give one case, Capgemini said women across all wealth brackets are set to inherit 70 per cent of global wealth over the next two generations. Some 39 per cent of Millennial HNW individuals have switched providers in the past year because of a lack of transparency. “They are frequently seeking new wealth managers as they demand greater digital interaction, education and convenience,” the report said. 

The report also noted that thriving tech industries have created a group of HNW individuals in the space – but only 27 per cent of firms are going after these prospects.

Alternatives
Chiming with other reports, Capgemini noted themes such as the rise of digital assets (tokens, smart contracts, blockchain, cryptocurrencies) and sustainable/ESG investing.

Globally, some 55 per cent of HNW individuals say that it is critical to invest in causes with a positive ESG impact, the report said.

“The influx of new investment avenues such as sustainable investing and digital assets is having a crucial impact on the wealth management industry. Wealth management firms must prioritise providing timely education around this trend to retain their customers,” Nilesh Vaidya, global industry head, retail banking and wealth management, Capgemini’s Financial Services Strategic Business Unit, said.

The report also notes how firms have been creating the post of chief customer officer role, increasing ways of improving client experiences, using data and other resources in the process.