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Julius Baer Names Wealth Planning, Family Offices Services Head In Singapore

Editorial Staff

2 November 2021

has appointed Kevin Tay as head of wealth planning and family office services, Singapore. The move represents a return to the Swiss bank for Tay, who had worked there for more than a decade.

Tay will be responsible for leading the Zurich-listed bank’s wealth planning team in Singapore and overseeing the firm's family office offering.

He will report to Eleanor Yuen, head of wealth planning and investment finance for Asia-Pacific, and Jason Moo, head of private banking, Southeast Asia and branch manager, Singapore, for family office services.

Prior to this, Tay was senior partner, Asia head at Sequent Group. Before that, he was with Julius Baer for almost 14 years, most recently as head of wealth planning and investment finance for Southeast Asia. Earlier in his career, he worked in various capacities at BNP Paribas Private Bank and HSBC Trustee (Singapore). Tay is a lawyer by training and spent his initial professional years at Rajah & Tann.

"Kevin’s appointment showcases the importance of family offices to the bank and our focus on family offices as a separate and unique client segment. With his experience in structuring and advising family offices and his familiarity with the bank and its products, I believe that Kevin is best placed to engage relevant stakeholders to develop an exclusive and targeted offering for family offices,” Jason Moo said.

As at the end of June this year, Julius Baer had SFr485.9 billion ($534 billion) of assets under manaagement.