VP Bank Creates New C-Suite “Transformation” Role

Editorial Staff

27 August 2021

, which operates in a number of regions, has named Marcel Tschanz as chief transformation officer - a newly created post. He will be joining in December from his current role as partner in PwC’s Swiss banking advisory business.

Returning to VP after serving as chief executive of its Swiss franchise from 2011 to 2013, Tschanz has been tasked with steering VP's ambitious transformation programme for 2026 of becoming an international “open wealth service pioneer.” He will join the bank’s key management team and report directly to the CEO.

At PwC, where he has spent the last six years, Tschanz has been supporting Swiss and international financial services providers in their growth strategies, largely through adopting more agile practices and digital transformation tools. The Swiss national has experience in commercial and private banking and asset and wealth management. Earlier in his career, he was on the transformation team at UBS Wealth Management.

“It delights me that we have attracted to this new position a highly professional top manager with extensive experience in wealth management and the successful implementation of growth initiatives,” VP Bank Group CEO Paul Arni, said.

The Liechtenstein bank operates in regions including Asia. For example, as reported in late March this year, VP Bank and its sister businesses signed a cooperation pact with Hywin Wealth Management and associated entities to build an offshore platform pitched at wealthy Chinese clients. As part of the process, VP Bank acquired a 3.4 per cent stake in Hywin Holdco, a Nasdaq-listed structure.