Seifert, who joins after a decade at Brooks Macdonald, previously worked in investment roles for Cheviot Asset Management and UBS Wealth Management. He is a chartered accountant who specialises in responsible investments and holds the CFA ESG certificate.

The advisor services business provides discretionary bespoke portfolios built around a blend of direct equities and funds: “I like the direct equity focus, which makes it easier to put responsible investing at the heart of the investment process,” Seifert said.