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Reyl Adjusts Play For Entrepreneurs, Family Offices

Jackie Bennion

29 October 2019

In a bid to forge a more personalised and accessible marketplace for UHNW entrepreneurs and family office clients, Swiss private bank is overhauling its business lines into a single entity called Entrepreneurs and Family Office Services.

Headed by Thomas Fontaine, and staffed by 20 personnel based in Geneva and Luxembourg, the new entity will provide a single gateway for all the group’s business lines, including wealth management, corporate advisory and structuring, asset services and asset management. The one-stop service will offer expertise in corporate banking, private banking, credit, wealth planning, legal advice and portfolio administration and management. The Swiss private bank said that it is restructuring in response to the increasing complexity of its global clients businesses, who would benefit from a closer integration of services .

Reyl CEO François Reyl, said that clients will have “privileged access” to a multi-disciplinary team, which may include a corporate banker, a private banker, a lawyer, a tax expert or a dedicated fund investment manager, all through a single point of contact. “This dynamic, 360° approach enables us to effectively assist our clients in reaching their long-term private and professional goals.” The business model is unique in that the group is highlighting its own entrepreneurial character and can therefore "position itself as a true partner covering an extensive range of easily accessible services," he added.

Swiss and other private banks have been keen to differentiate their wealth offering and find fresh revenues by tailoring services specifically towards ultra wealthy business owners. Reyl has made a point of casting itself as a marketplace innovator in touch with entrepreneurs.

Leading the new business structure, Fontaine said: “We are targeting clients whose sophistication, complexity and wealth justify putting the group’s expertise at their service." He called the workings of the new team a "unique ecosystem, because we have an entrepreneur’s mindset at all levels of our organisation. This allows us to support an international client base that is challenging and tired of obsolete banking practices, favouring innovative approaches.”

Fontaine, who was appointed head of Reyl’s group business lines last year, comes from a legal finance background having begun his career in 2007 as a lawyer in merchant banking at Fortis Bank in Paris. He joined Reyl in 2011 as group head of legal and is a member of its executive committee.