BNP Paribas Launches New Virtual Reality-Based Solutions

Robbie Lawther

1 June 2017

Paris-based lender has announced its new Virtual Reality-based services designed to improve customer relations. The bank has been expanding its financial technology output over the past few months, recently launching a set of lifestyle apps for its customers.

Virtual Reality technology will be used within several of the bank’s business including retail banking, real estate and insurance, with aims to reach out to more customers, the firm said yesterday in a statement.

Through the use of new tools solutions, BNP Paribas is giving its customers the opportunity to incorporate VR into the way they handle their accounts and to help with decision-making.

The three new solutions include; a retail banking VR-based app which will give customers the steps of banking in Virtual Reality, a real estate teleportation capsule designed to allow customers to port themselves into a new home or building and view it in 3D, and lastly a mobile protect VR tool which raises customers’ awareness to the benefits of insuring the mobile devices which are valuable in their lives.

“Virtual Reality and Augmented Reality tools will gradually become part of our customers’ daily lives, providing new kinds of interfaces between our various publics and our services,” said Bertrand Cizeau, head of group communications, At BNP Paribas, we’re extremely interested in these new technologies, they are an integral part of our innovation policy, and we firmly intend to draw on them in order to create ground-breaking services designed to further streamline the customer journey and improve the overall customer experience."