The launch of Harrogate-headquartered Ascot Lloyd Private Office follows the company's acquisition of wealth planning group PFP in August last year. The new unit will leverage the expertise and experience of PFP’s team.

“We are seeing a growing need for high quality wealth solutions in Harrogate and across Yorkshire. We will enhance our offering in response to this demand, utilising the skill of our financial advisors to help existing and new clients achieve their financial goals,” said Richard Dunbabin, chief executive of Ascot Lloyd.

“We have segmented our offering and launched a private office to ensure we tailor solutions to the variety of financial advice requirements our clients will have at different stages of their lives. While competitors are scaling back the bespoke financial services they offer, we remain committed to personalised, client-centric wealth management.”

ALPO has a team of 40 in Harrogate and 12 in the West End of London.